Companies use landing pages as a strategic marketing tool to achieve specific objectives and improve overall conversion rates. Landing pages provide a focused and dedicated platform for driving targeted traffic and guiding visitors towards a desired action. Unlike a company's main website, which may have multiple purposes and information, landing pages are designed with a singular goal and call-to-action (CTA) in mind.

By aligning the content and design of a landing page with a particular marketing campaign or advertisement, companies can ensure relevance and continuity, enhancing the user experience and encouraging visitors to take the intended action. This targeted approach allows businesses to cater to different customer segments, effectively tailoring messages and offers to suit the interests and needs of specific audiences.